Press release: Etulipa shows the first full color ePaper display designed for outdoor use.

Etulipa helps companies in their pursuit of zero light emissions with reflective displays that stand out naturally and run 24/7 on solar energy only

Eindhoven, June 29th- Etulipa, announces the start of an evaluation period, with the first full color display based on its innovative Electro Wetting Display (EWD) technique. The evaluations are conducted at the High Tech Campus Eindhoven and in Brookings, SD USA together with Daktronics Inc. world’s industry leader in designing and manufacturing of large video displays. The EWD technology has unique properties that fit in with the pursuit of sustainability and care for the environment.

Averaged over day and night, Etulipa full color displays consume only 7 Watts per sqm., tens of times less than the usual digital outdoor displays so that displays can be installed without being connected to the electricity network. That saves costs and time.

The reflective properties imply that there is no light pollution.  This makes this display perfectly in line with everyone’s pursuit of greater sustainability so that applying for a permit will be much easier.

Etulipa’s displays are based on its patented 2nd generation EWD technology. Electronic paper (ePaper) displays like these use the ambient light that falls on the display surface and reflect it back to the eye of the observer, resulting in excellent readability under all conditions. Since reflective displays do not emit light but reflect it, they create zero light pollution, are not intrusive, and produce zero emissions. In very low light conditions, like night without street lighting, a backlight lights up the display enough to create same saturated colors as in day light.

Hans Feil, CEO of Etulipa says: “The market for digital displays has been growing for years. At the same time, many consumers have a desire to lower their energy use and become better stewards of our environment. We believe this will drive interest in new kinds of displays with the smallest possible ecological footprint. I am happy that we now show our colors to the world for the first time and demonstrate that there is a sustainable alternative in the world of digital outdoor communication. I am convinced that Etulipa’s Electro Wetting Displays will play an important role in the future of outdoor communication”. Hans Feil emphasizes that the large-scale use of reflective outdoor displays has an enormous positive impact on the living environment and the lives of people. Production in larger quantities will start after the evaluation period”.

About Etulipa:

Etulipa is a highly innovative company, situated in the heart of one of Europe’s foremost R&D regions, the High Tech Campus in. Etulipa’s products can be used in a wide range of outdoor applications with extremely low energy consumption and light pollution. Etulipa’s reflective displays do not interfere with quality of life.  Etulipa forms a consortium with Daktronics, the world’s industry leader in designing and manufacturing of electronic scoreboards, programmable display systems and large video displays and United Radiant Technology Corporation (URT) in Taiwan, manufacturer of professional LCD panels and modules. Discover more at www.etulipa.com

About Daktronics:

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

For more background information, you can check the Q&A.

Video of the first pilot Etulipa Electro Wetting display, with full color and high speed video