Transforming the world of
digital outdoor displays

Our ambition is clear: To accelerate the use of digital outdoor communication without impacting people’s quality of life.

To fulfill this ambition, we worked around the clock in the early days to create an innovative solution: an ultra-bright, video speed, full-color display that reflects sunlight just like paper. And we continue to develop it today with the same passion and dedication. We patented the technology, which is specifically developed for outdoor displays. Etulipa’s full-color Electro Wetting Displays (EWD) create zero light pollution and are so energy efficient they only need a solar panel and battery to work; in effect they are zero emission displays.

Etulipa’s outdoor displays based on EWD technology are the only real alternative to LED displays. Replacing LED displays with reflective displays would have a huge effect on worldwide energy consumption and quality of life.

Our ambition is reflected in our logo. Tulips from the Netherlands are known for their beautiful colors and in a way represent the true Quality of Life. In nature, tulips reflect sunlight; that’s how we see their lovely natural colors.  Etulipa’s logo is made up of three droplets – Cyan, Magenta and Yellow – representing the colored droplets that form the images in Etulipa Electro Wetting Displays.

Visit our YouTube channel and watch some amazing video’s on our company and our Electro Wetting displays.

Etulipa. Standing out naturally.

House of experts

Hans Feil

CEO of Etulipa. He started his career at Philips Research. Was co-founder of Liquivista and Miortech. He invented the second generation electrowetting technology (US Patent 9,274,331B2).

Doeke Oostra

Vice President Business Development of Etulipa. He worked as a product line manager and business developer at companies like JDS Uniphase, Anteryon and Philips. In 25 years he has built an impressive track record in the optical component business.

Pieter van der Valk

Vice President Operations. He brings over two decades of operational expertise in the industrialization of electro-magnetic components, including a green-field factory set-up in Eastern Europe.

Richard Buttrick

Former Senior VP at Philips Intellectual Property and Standards and currently contract IP consultant. Brings 30 years of experience in industry and private practice to support etulipa management in crafting focused and directed intellectual asset strategies.

Cyril Chiang

A serial entrepreneur in electronics and optics in Taipei. Provides Etulipa with a strong Asian network and profound business development support.

Robert van Hamersveld,

He works from Silicon Valley as a worldwide technical business developer in the fields of semiconductors, photonics and micro technology.

Atul Sinha

Invigorates the team as strategy advisor. He co-founded the renowned system-on-chip company Silicon Hive and served as CEO from its foundation in 2003 until its acquisition by Intel in 2011.