is CEO of Etulipa. He started his career at Philips Research. Was co-founder of Liquivista and Miortech. He invented 2nd generation electrowetting technology (US Patent 9,274,331B2).
To fulfil this ambition, we worked around the clock in the early days to create an innovative solution: Electro Wetting Display technology. And we continue to develop it today with the same passion and dedication. Not surprisingly then, as its inventors we also patented the technology, which is specifically developed for outdoor displays. Etulipa’s Electro Wetting Displays create almost zero light pollution and are so energy efficient they only need a solar panel and battery to work.
Reflective outdoor displays based on EWD technology are the only real alternative for LED displays. Imagine the impact if all LED displays were to be replaced by reflective displays? On worldwide energy consumption and the quality of life?!
Our ambition is reflected in our logo too. Tulips from the Netherlands are known for their beautiful colors and in a way represent the true Quality of Life. In nature, tulips reflect sunlight; that’s why we see their beautiful natural colors. Etulipa’s logo is built up out of 3 droplets, each with a different color – Cyan, Magenta and Yellow – and they represent the colored droplets that form the images in Etulipa Electro Wetting Displays.
With this innovation in displays, Etulipa’s EWD technology combines a business opportunity with an environmental one – since solar-powered displays offer a sustainable alternative to the usual LED-displays: they are 100% self-sufficient and offer an environmentally friendly alternative to LED-displays.